“Melanie is that rare speaker who is unflappable, professional, whip smart, a quick study, and born ready.”
—Sean Branagan, Creator, Student Startup Madness
Recognized as the world’s leading expert on native advertising, I’ve presented keynotes, workshops and panel sessions about brand storytelling, content strategy and creating a content team to tens of thousands of marketers, journalists, advertisers and students from more than 31 countries, and my talks have been live-translated into 3 languages. Through interactive talks and workshops, live strategy creation, and actionable Q&As, I teach attendees the tools and thought processes needed to create industry-leading branded content.
With an advanced degree in journalism and as the author of the pieces awarded “Best Native Advertising” in both 2014 and 2015, I understand and can effectively teach the elements of a compelling brand story.
Having done content strategy and creation for the industry’s leading branded content teams — including The New York Times, Time Inc. and Huffington Post — I understand how to ideate, activate and distribute content on an advertiser’s behalf, and how to navigate the challenges of creating and scaling a branded content team.
My mission is to share those insights
with as many people as possible.
Most Popular Speaking Themes:
Branded Content Best Practices
Four Steps To Creating Quality Content
Case Studies of Top Branded Content
“If you have the opportunity to hear Melanie speak, don’t miss it!”
David G, Attendee.