The core of my mission is teaching quality storytelling
to help brands think like journalists
and tell better brand stories.
| Consulting For Publishers |
I’ve worked with growing blogs or publishers exploring the possibility of branded content as a revenue stream
and long-established media properties looking to expand and optimize an existing content team and product set.
Competitor Analysis Research | Target Advertiser Insight Reports | Content Studio Positioning | Pricing & Packaging |
Product Brainstorming | Content Team Structure & Hiring | Sales Collateral Review | Sales (Re)Training
| Consulting For Brands |
I also provide consulting services for advertisers—national and local, large and small, and across many ad categories—on many of the same subjects, facilitating the creation and optimization of native advertising programs, practices, teams and strategies.
Competitor Analysis Research | Target Publisher Insight Reports | Identification of Ideal Native Ad Partners |
Content Team Structure & Hiring | Integrating Native Ads With Content Strategy |
Brand Clients: A large insurance firm, a local diamond retailer, and more.
| Startup Advising |
I serve as an advisor to a number of startups in the native advertising, content, marketing and media space, lending my industry experience and expertise on topics ranging from product and pricing to positioning and marketing. I’m also happy to open my expansive branded content network to foster connections between other expert advisors, potential clients and customers.
For startups and small businesses outside the content space, I advise on content marketing, social strategy, blog strategy, messaging and positioning, and provide feedback on pitch decks and other sales materials.
| Speaking & Workshops |
View my Speaking page for more information on my presentation topics, past and upcoming events, testimonials, and to learn more about bringing me in as a keynote speaker, session leader or workshop instructor for your next conference, corporate offsite or other event.