The teach the tools and tactics of journalistic storytelling
to help marketers and publishers tell better brand stories.
| Consulting For Publishers |
Whether you’re a growing blog or an established publisher, and whether you’ve just started to explore branded content or are looking to expand and optimize an existing content team and product set, I can help you and your team reach your goal of content profitability sooner.
My consulting arrangements are entirely customized to your needs, allowing me to function like a content coach by teaching you basics and offering hands-on guidance and training while you master them, or a content therapist by listening, providing feedback and guidance, pointing you toward resources and helping reassure you on your continued path toward a profitable content business.
For previous clients, I’ve helped with the following: Competitive Analysis & Research | Target Advertiser Insight Reports | Content Studio Positioning & Publicity Strategy | Pricing & Packaging | Content & Native Ad Product Development | Content Team Structure & Hiring | Sales Collateral Review | Sales (Re)Training | Creative Brainstorming & RFP Response Assistance
| Consulting For Brands |
Increasingly, brands are becoming publishers themselves, and need an editorial guide on their journey into the world of brand storytelling.
I’ve consulted for national and local brands, large and small, and across many ad categories, facilitating the creation and optimization of native advertising and brand content programs, practices, teams and strategies.
For previous clients, I’ve helped with the following: Competitive Analysis Research | Target Publisher Insight Reports & Identification of Ideal Native Ad Partners | Analysis of Publisher RFP Responses | Content Team Structure & Hiring | Blog Strategy & Process Development | Social Content Strategy, Creation & Training
Past Clients Include: A large insurance firm, local diamond retailer, & more.
| Consulting for Startups |
I serve as an advisor for a number of startups in the content, marketing and media space. For startups and small businesses outside the content space, I advise on native advertising product and strategy, content marketing, social strategy and positioning, and provide feedback on pitch decks and other sales and marketing materials.
| Corporate Trainings & Workshops |
View my Speaking page for more information on my presentation topics, past and upcoming events, testimonials, and to learn more about bringing me in as a keynote speaker, session leader or workshop instructor for your next conference, corporate offsite or other event.