Melanie Deziel Writing on Macbook on Stoop

Allison Hopkins Photography

Much of my writing is focused on teaching content strategists and creators how to create the most effective native advertising possible; To that end, I recently launched a column with Inc., and my thought leadership bylines have appeared in publications like Brand Quarterly, Contently, Time, Motto, Native Advertising Institute, Digital Marketing Institute, and more.


Read my most recent “New Media Navigator” columns on Inc.


Recent Thought Leadership

Holiday content ideas that aren’t a gift guide,” Vizion Interactive.

5 Ways To Use Content To Grow Your Business,” LadyBossBlogger.

7 Creative Uses For Instagram’s Multi-Photo Feature,” Digital Branding Institute.

What Journalists Can Learn From Marketers,” Contently.

Infographic: Native Ads In A Digital Environment,” Communications at Syracuse.

Overcoming the ‘Three Month Slump’ When Transitioning To Branded Content,” Contently.

The $30B Industry Every Freelancer Should Be Tapping,” Inc.

The Secret and Symbiotic Relationship between Social Media and Branded Content,” (printBrand Quarterly.

From Editorial to Branded: Lessons Learned in Transition,” Syracuse University.

Why It’s Time To Standardize Native Ad Labels,” Contently. (Also featured on B2C)

7 TED Talks That Will Make You A Better Leader,” Motto @ TIME.

Creating Content People Truly Need,” Digital Marketing Institute.

Why Brands Should Branch Out From Product-Focused Content,Contently.

“The Nounification of ‘Native’,”

“4 Elements of a Perfect Sponsored Content Partnership,” Contently.

Branded Content Bylines

“Women Inmates: Separate But Not Equal,” The New York Times for Netflix.

“Grit & Grace,” The New York Times for Cole Haan.

The Most Competitive Cities in 2025,” Huffington Post for Citi.

“How Newsy Is The Huffington Post?,” Huffington Post for Paramount Pictures.

Filmmaker Explains The Egyptian Revolution,” Huffington Post for Netflix.

Financial Projections To Guide Your Small Business,” Huffington Post for Goldman Sachs.

Second Language Acquisition By The Numbers,” Huffington Post for Middlebury Interactive.

Other Assorted Editorial Bylines

“What It Means To Be Truly Thankful,” TIME.

“The Art of The Pitch,” Actionable Books.

“Become an Idea Machine,” Actionable Books.

“Gary Vaynerchuk’s New Book Is A Knockout for Social Media Managers,” Huffington Post.

“SOS: Save Our Student Newspaper,” Huffington Post.

“Social Media Butterflies,” New Times cover story.

“Post-Standard columnist is voice of the community,” The NewsHouse. 

“Review: Hold your breath before Le Grand C takes it away,” Post and Courier.

“Allen Stone Spreads Soulful Cheer in ‘Celebrate Tonight’,” Rolling Stone.

“Naugatuck Gains a Centenarian,” Naugatuck Patch.