Much of my writing is focused on teaching content strategists and creators how to create the most effective native advertising possible; To that end, I recently launched a column with Inc., and my thought leadership bylines have appeared in publications like Brand Quarterly, Contently, Time, Motto, Native Advertising Institute, Digital Marketing Institute, and more.
Read my most recent “New Media Navigator” columns on Inc.
Recent Thought Leadership
“What Journalists Can Learn From Marketers,” Contently.
“Infographic: Native Ads In A Digital Environment,” Communications at Syracuse.
“The Secret and Symbiotic Relationship between Social Media and Branded Content,” (print) Brand Quarterly.
“From Editorial to Branded: Lessons Learned in Transition,” Syracuse University.
“7 TED Talks That Will Make You A Better Leader,” Motto @ TIME.
“Creating Content People Truly Need,” Digital Marketing Institute.
“The Nounification of ‘Native’,” NativeAdvertising.com.
Branded Content Bylines
“Women Inmates: Separate But Not Equal,” The New York Times for Netflix.
“Grit & Grace,” The New York Times for Cole Haan.
“The Most Competitive Cities in 2025,” Huffington Post for Citi.
“How Newsy Is The Huffington Post?,” Huffington Post for Paramount Pictures.
“Filmmaker Explains The Egyptian Revolution,” Huffington Post for Netflix.
“Financial Projections To Guide Your Small Business,” Huffington Post for Goldman Sachs.
“Second Language Acquisition By The Numbers,” Huffington Post for Middlebury Interactive.
Other Assorted Editorial Bylines
“The Art of The Pitch,” Actionable Books.
“Become an Idea Machine,” Actionable Books.
“SOS: Save Our Student Newspaper,” Huffington Post.
“Social Media Butterflies,” New Times cover story.
“Post-Standard columnist is voice of the community,” The NewsHouse.
“Review: Hold your breath before Le Grand C takes it away,” Post and Courier.
“Allen Stone Spreads Soulful Cheer in ‘Celebrate Tonight’,” Rolling Stone.
“Naugatuck Gains a Centenarian,” Naugatuck Patch.