Hi. I’m @mdeziel.
I’m a journalist at heart,
content strategist by day,
and a lifelong storyteller.
I believe that quality branded content — storytelling backed by a sponsor — helps advertisers provide deeper value to their audience, creates new revenue streams for publishers, and opens opportunities for quality creators to make great work.
I hope to educate as many people as possible about these possibilities through thought leadership, conference presentations, podcast appearances, one-on-one training, and — now — through The Overlap League.
I currently work at Time Inc., strategizing around advertising and editorial innovation across our portfolio of more than 25 iconic brands. Prior to that, I was the branded content editor and social media strategist for T Brand Studio, The New York Times’ in-house sponsored content team.