Hi. I’m Melanie Deziel. You can call me @mdeziel.
I believe that quality native advertising helps advertisers provide value to their audience, creates vital new revenue streams for publishers, and opens opportunities for talented creators to make truly great work.
I’ve been recognized as one of the world’s leading experts on native advertising, and my mission is to educate as many people as possible about the power of brand storytelling through my writing, speaking, workshops, consulting, startup advising and through my native ad industry newsletter, The Overlap League.
I travel the world giving keynotes, presentations and workshops that teach marketers, publishers, creators and companies how to create the best possible brand storytelling. I also share what I’ve learned in my column for Inc, on podcasts, in guest posts across the web, and as a member of the advisory board for the Native Ad Institute. As an instructor for Syracuse University’s online Master’s program, I’m helping to educate the next generation of media innovators.
Among my proudest achievements and honors, I have degrees in journalism from UConn and Syracuse, of which I was one of 50 honored alums in 2015. I’ve served as an executive judge of the Digiday Content Marketing Awards, the Native Ad Awards and the Mirror Awards, and was the author of the native ads that won the Best Native Advertising Execution OMMA Award in both 2014 and 2015.
Prior to beginning my speaking and consulting business, I did content strategy, business development and branded content creation for The New York Times’s T Brand Studio, HuffPost Partner Studio, and Time Inc’s portfolio of 35+ media properties. As an Expert in Residence at BRaVe Ventures, I provided native advertising and content strategy insights, training and information to both advisory and portfolio clients.
You can learn more about my education and work
with premium publishers and brands on LinkedIn.
(Thank you to my talented friend William Coles for taking the amazing photos on this page!)