“I believe that quality native advertising helps advertisers provide value to their audience, creates vital new revenue streams for publishers, and opens opportunities for talented creators to make truly great work. “
—Melanie Deziel, Keynote Speaker & Branded Content Consultant
Melanie has been recognized as one of the world’s leading experts on native advertising and a leading influencer in Content Marketing. Her mission is to educate as many people as possible about the power of brand storytelling through writing, speaking, workshops, consulting, startup advising and through the native ad industry newsletter, The Overlap League.
Melanie travels the world giving keynotes, presentations and workshops that teach marketers, publishers, creators and companies how to create the best possible brand storytelling. She also shares what she’s learned in a column for Inc, on podcasts, in guest posts across the web, and as a member of the advisory board for the Native Ad Institute.
Melanie has degrees in journalism from UConn and Syracuse, of which she was one of 50 honored alums in 2015. She’s served as an executive judge of the Digiday Content Marketing Awards, the Native Ad Awards and the Mirror Awards, and was the author of the native ads that won the Best Native Advertising Execution OMMA Award in both 2014 and 2015.
Prior to becoming a full-time consultant and speaker, Melanie did content strategy, business development and branded content creation for The New York Times’s T Brand Studio, HuffPost Partner Studio, and Time Inc’s portfolio of 35+ media properties. As an Expert in Residence at BRaVe Ventures, she provided native advertising and content strategy insights, training and information to both advisory and portfolio clients.